Situated within Pangyo’s newly opened hotel in Seongnam-si, South Korea, the Cheonga Samplowars Shop stands out as a unique retail space designed by RVMN. Unlike traditional retail shops, this space combines visual artistry with extended functionality to create a subtle yet captivating presence for consumers.
Concept and Design
The design concept revolves around creating a space that fosters communication in a fresh and expansive atmosphere reminiscent of blooming flowers. The retail experience is enhanced by the concept of a “blossom pavilion,” where customers are surrounded by the illusion of flowers in full bloom. The interior layout features a cohesive integration of various functions, with tables for displaying flowers and conducting classes placed horizontally to convey a sense of unity and expandability.
Visual Elements and Spatial Arrangement
The ceiling is designed to mimic the rhythmic arrangement of flower petals, creating a visually engaging experience akin to being inside a pavilion. The strategic placement of pipes from lower furniture to the upper structure enhances the visual flow, ensuring that the gaze seamlessly transitions from horizontal to vertical, maximizing the spatial and functional expandability of the shop.
Color Palette and Brand Identity
The color scheme of the space is carefully curated to enhance the naturalness of the plants while reflecting the vitality of the brand. Bright achromatic backgrounds provide a canvas for the plants to shine, while vibrant colors incorporated into the pavilion structure accentuate the brand’s identity and add a touch of vibrancy to the space. This thoughtful color arrangement ensures that Cheonga Samplowars Shop captivates consumers with its unique charm and brand identity.
Conclusion
Cheonga Samplowars Shop by RVMN exemplifies a harmonious blend of visual artistry, functional design, and brand identity. Through innovative spatial arrangements, captivating visual elements, and a carefully curated color palette, the retail space offers a unique and immersive experience that engages consumers and sets itself apart in the competitive retail landscape.
