Blooming Choices for a Year Ahead
In a departure from traditional Color of the Year revelations, 1-800-Flowers.com has elevated its yearly announcement, introducing the 2023 plant and flower of the year. With a focus on themes of unity, love, and fresh beginnings, these selections aim to inspire customers in the coming year. Alfred Palomares, Vice President of 1-800-Flowers.com Merchandising, expressed that the choices were made to provide meaningful expressions for individuals seeking to rejuvenate their living spaces or share thoughtful gifts with loved ones.
Plant of the Year: Calathea Rattlesnake
For the plant of the year in 2023, 1-800-Flowers.com has chosen the Calathea Rattlesnake. This distinctive plant, named for its reptilian-like green and burgundy leaves, has origins in the Brazilian rainforest. Despite its serpentine moniker, the calathea rattlesnake is considered a symbol of good luck. Additionally, it is pet-friendly and contributes to air purification in homes. Thriving in moderate indirect or filtered light, this plant prefers humid environments with temperatures ideally between 65 and 75 degrees Fahrenheit. Daily misting is recommended for optimal growth.
Alfred Palomares remarked, “The calathea rattlesnake symbolizes turning over a new leaf and a new beginning in 2023. Because of its nature, its movement, and its unique sort of language, there’s something very special about this plant. It brings a lot of joy and positivity to your well-being.”
Flower of the Year: The Orchid
In a nod to tradition and luxury, 1-800-Flowers.com’s flower of the year for 2023 is the Orchid. Available in vibrant colors, these orchids can be obtained as flowering plants or as exquisite farm-fresh bouquets from Thailand, adding a burst of color wherever they are placed.
Alfred Palomares emphasized, “Orchids are exotic, very luxurious tropicals that surprise and delight and ultimately deliver a smile to the customer.”
Notably, the preserved nature of 1-800-Flowers.com’s orchid bouquets reduces their maintenance requirements compared to regular orchids. Upon arrival, it is advised to cut the stems at an angle and place them in water with the attached flower food promptly. To extend their freshness, keeping them in cooler areas away from direct sunlight is recommended. The orchid selection aims to provide a touch of luxury and joy to customers throughout the year.
