In the heart of hilly South Limburg, nestled in the municipality of Valkenburg, lies the experience center Par’Course. MoederscheimMoonen Architects, under the commission of project developer Wyckerveste, embarked on the design journey to create a mixed-use environment, with the Mercure Hotel as its integral component.
A Fusion of Culture and Commerce
Par’Course is a culmination of diverse offerings housed within the premises of the old Leeuw brewery. Comprising a gastronomic center, a cycling and sports hub featuring the Shimano Experience Center, and the Mercure Hotel, the development breathes new life into the historical site while aligning with the economic and cultural fabric of Valkenburg.
Unraveling the Brewery’s Legacy
The grounds of the Leeuw brewery boast a storied past dating back to 1820 when it served as a site for gunpowder production. Over the years, it transitioned into a paper mill before being acquired by the Aachener Export Brewery in 1886, eventually operating under the banner of Leeuw Beer. Despite its rich heritage, the brewery fell into disrepair upon its closure in 2005, with neglect marring its once vibrant landscape.
Gastronomic Delights Amidst History
As part of the Par’Course proposition, the brewery undergoes a thematic transformation that seamlessly integrates with Valkenburg’s essence. Embracing the region’s culinary and cycling heritage, the site evolves into a haven for gastronomic exploration and cycling enthusiasts. The brewery, restored to its former glory, serves as the epicenter of the Food Experience, housing future catering concepts.
Restoration and Reinvention
The restoration efforts breathe new life into the brewery, stripping away insignificant additions to reveal its original architectural integrity. Modern interventions, such as an expansion with a contemporary volume, seamlessly blend with historic elements, creating a harmonious juxtaposition of old and new. The façade, adorned with russet-colored anodized aluminum, pays homage to the industrial heritage while embracing modern design sensibilities.
Preserving Heritage, Crafting Hospitality
Throughout the restoration process, careful consideration is given to preserving the brewery’s layered history. From distinct color differentiations to strategic interventions in the façade, every detail is meticulously crafted to accommodate hospitality and catering needs while honoring the site’s industrial past.
Leeuw Brewery emerges as a beacon of heritage revitalization, seamlessly blending history with contemporary allure. Par’Course stands as a testament to the harmonious coexistence of tradition and innovation, inviting visitors to embark on a journey of exploration and discovery amidst Valkenburg’s picturesque landscape.
