Project Overview
CLUB21 LAB, situated in Khet Khlong Toei, Thailand, stands as a testament to innovative retail interior design. Crafted by Studio Krubka, this 350 m² retail space challenges conventional notions of clothing construction and architectural aesthetics.
Architectural Clothing
Clothing construction is akin to architecture, characterized by intricate patterns, folds, textures, and details that give rise to unique forms and styles. At CLUB21 LAB, these architectural elements are embraced to create a retail experience that transcends the ordinary.
Amplifying Personal Style
CLUB21 LAB curates pieces that reflect a playful twist on the ordinary. From bold colors to unique forms, each item is meticulously selected to amplify the client’s personality and embrace experimentation in personal style.
Celebrating Cross-Similarities
The design of CLUB21 LAB celebrates the cross-similarities between tools and details, showcasing the rawness of the construction process. Instead of concealing details, the space proudly bears the skeleton of a construction site, highlighting how materials are joined, tied, and welded together.
Embracing Rawness
Utilizing a stripped-down architectural aesthetic, CLUB21 LAB incorporates construction site materials typically hidden behind finishes. Exposed lightweight steel C channels, bare concrete blocks, and metal studs are adorned with colorful details, emphasizing the rawness of materials and the art of joinery.
Evolutionary Design
The design ethos of CLUB21 LAB is not static but rather a dynamic process of creation and evolution. It serves as a framework for ongoing experimentation and creativity, providing a stage for new products to seamlessly integrate and evolve within the space.
Conclusion: A Fusion of Fashion and Architecture
CLUB21 LAB redefines retail interiors by merging the worlds of fashion and architecture. Through its celebration of architectural elements in clothing construction and its embrace of raw materials, the space offers a unique retail experience that transcends traditional boundaries. Studio Krubka’s design exemplifies innovation, creativity, and a fearless approach to retail interior design.
